Apple 24" iMac (M1, Blue, 256GB)

Description

Say hello to the new iMac | Inspired by the best of Apple. Transformed by the M1 chip. Stands out in any space | Fits perfectly into your life.

See it all in sharp, glorious detail on the immersive 24-inch 4.5K Retina display. The P3 wide colour gamut brings what you're watching to life in over a billion colours. Images shine with a brilliant 500 nits of brightness. Industry-leading anti-reflective coating delivers greater comfort and readability. And True Tone technology automatically adjusts the colour temperature of your display to the ambient light of your environment, for a more natural viewing experience. So whether you're editing photos, working on presentations, or watching your favourite shows and movies, everything looks incredible on iMac.

Small Chip. Giant Leap.

It's here. Our first chip designed specifically for Mac. Packed with an astonishing 16 billion transistors, the Apple M1 system on a chip (SoC) integrates the CPU, GPU, Neural Engine, I/O, and so much more onto a single tiny chip. With incredible performance, custom technologies, and industry-leading power efficiency, M1 is not just a next step for Mac - it's another level entirely.

8-core CPU | We're On a Power Chip.

The M1 chip makes iMac outrageously fast and powerful. Its 8-core CPU rips through complex workflows and heavy workloads, with up to 2.8x faster processing performance than the previous generation2 - all with unbelievable energy efficiency.

GPU | 7-core GPU | Creates Beauty Like a Beast.

The 7-core GPU in M1 is the most advanced graphics processor we've ever built. Period. And it brings the world's fastest integrated graphics in a personal computer, delivering a ridiculous 5x boost in graphics horsepower.

Machine Learning.

16-core Neural Engine. Smarts, meet speed. Machine learning (ML) brings task-smashing speed and automation to video analysis, voice recognition, image processing, and more. And the M1 chip with 16-core Neural Engine and full stack of technologies takes ML performance on iMac into the stratosphere.

macOS Big Sur | The power of macOS Big Sur on M1.

Performance is Key

Developed to unlock the potential of the M1 chip, macOS Big Sur transforms Mac with major performance benefits and so much more. Powerful updates for apps. A beautiful new design. Industry-leading privacy features and best-in-class security. It's our most powerful software ever - running on our most advanced hardware yet.

Speed and responsiveness

The M1 chip and macOS Big Sur work together to make the entire system snappier. iMac wakes instantly from sleep. Everyday tasks from flipping through photos to browsing Safari are faster. And your hardest-working apps all have access to the power they need.

Biggest collection of apps ever

Run powerful apps built for M1. All your existing apps work thanks to Rosetta 2. And for the first time, you can use your favorite iPhone and iPad apps directly on macOS Big Sur. Altogether you'll have access to the biggest collection of apps ever for Mac.

1080p FaceTime HD camera | Ready for your close-up.

It's the best camera system ever in a Mac. Double the resolution for higher-quality video calls. A larger sensor that captures more light. And the advanced image signal processor (ISP) of M1 greatly improves image quality. So from collaborating with coworkers to catching up with friends and family, you'll always look your best.

The ISP on M1 uses computational video to enhance image quality. To capture stunning video, it goes through a series of steps to analyse and enhance each pixel, at over a trillion operations per second. Advanced noise reduction algorithms bring a new level of clarity. Tone mapping delivers enhanced dynamic range, for more detail in bright highlights and dark shadows. And it works with the Neural Engine in M1 to make more intelligent exposure and white balance adjustments so you look just right in any light.