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David P. Bushnell had the vision of making precision binoculars accessible to middle-class Americans, and this began when he returned from his honeymoon in Japan with two crates of binoculars in 1948. He sold them through mail order, using a strategy of importing optics from overseas manufacturers that were made to his exact specifications. This allowed Bushnell to offer an affordable product without compromising on quality.
Bushnell's business grew throughout the years and soon expanded to include riflescopes and spotting scopes. His success didn't go unnoticed, as in 1971, Bausch & Lomb acquired the company and renamed it Bushnell Performance Optics. Three years later, David P. Bushnell retired as vice-president of Bausch & Lomb after building a successful business for himself.
Nearly three decades later, in 1999, Bausch & Lomb chose to sell their stake in Bushnell Performance Optics to Wind Point Partners through a recapitalization process. Since then, Bushnell has continued to innovate and expand its product line while maintaining the same dedication to exceptional quality that made it famous more than seventy years ago. To this day, Bushnell is considered one of the most respected names in optics, offering customers all around the world superior performance at an unbeatable value.
Bushnell has been making some of the highest quality optics for over 65 years now. They've developed high tech products that are used by professionals and recreational users alike, including binoculars, telescopes, spotting scopes, rifle scopes and rangefinders. Their optics are designed to be lightweight yet still rugged enough to handle harsh environments and whatever Mother Nature has in store. Bushnell also offers a variety of camera accessories such as tripods and monopods; these can help you capture every photo or video with precision accuracy.
Aside from their optical selection, Bushnell also produces an array of notable outdoor technology items like trail cameras and laser rangefinders. Trail cameras are great for monitoring wildlife activity in areas where it would otherwise be difficult to keep track. And laser rangefinders allow you to measure distances up to 1000 yards with ease, providing accuracy in situations where simple estimates wouldn't do.
Bushnell has created a reputation for delivering quality optics and outdoor technology that won’t let you down. With an impressive selection of products, it's no wonder why they're one of the most trusted names in the industry. Whether you’re looking for durable long-distance binoculars or just need a reliable laser rangefinder, Bushnell is sure to have the right product for you.
So if you’re ready to take your outdoor activities to the next level, check out what Bushnell has to offer and get ready for an adventure of a lifetime!