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Thule was founded in 1942 by the Thulin family in Hillerstorp, southern Sweden. Owner of a collection of brands related to outdoor and transportation products. It is the market leader in cargo carriers for automobiles and a leading company in the outdoor and bags market, with 4,700 points of sale in 136 countries worldwide.

The company grew steadily, especially in the 1960s when Thule specialized in roof racks and other automobile accessories facilitating for the car owner to bring their outdoor equipment and luggage with them. In 1979, Thule was sold to Eldon, a company listed on the Stockholm Stock Exchange, which continued to develop the company. In 1999 Eldon was acquired by the private equity firm EQT and delisted. Thule was then sold to the UK-based private equity firm Candover in 2004, which embarked on significant M&A activity, growing the turnover more than three times, adding new product lines such as towbars, car trailers, snow chains, RV products and bags for electronic devices.

The Thule motto is "Bring your life"