Fuji Photo Film Co Ltd, otherwise known as Fujifilm was established in 1934 aimed at becoming the first Japanese producer of photographic film.
Over a period of 10 years, the company produced photographic film, motion-picture film and X-ray film. Rubber Monkey specialises in Fujifilm Cameras and Lenses. Offering the full range of Fujifilm Mirrorless, Fujifilm Medium Format, Fujifilm Lenses and Instax Range. Fujifilms current most popular premium compact mirrorless camera released in 2020 is the Fujifilm X100V representing Fujilfilms fifth Generation of the X100 Series. Featuring the Fujifilm 26.1 Megapixel, X-Trans CMOS 4 sensor APS-C Type Sensor a design that more closely represents the organic nature of film producing more nuanced colors and tonal transitions, while also reducing moiré and aliasing.
Fuji Photo implemented management reforms aimed at drastic transformation of its business structures. While today Fujifilm is a major supplier of traditional film products. The current generation Fujifilm, offers cutting edge digital mirrorless cameras with the X Series and GFX System cameras, Lenses, compact cameras and a hark back to the polaroid camera in the form of their Instax range.. The full range of Fujifilm product is available from Rubber Monkey and conveniently displayed in our dedicated Fujifilm store